Model Explorer Tool
Franchise Model Selector
Compare ownership, investment, operational responsibility, and brand control across expansion structures.
FOFO
Franchise Owned, Franchise Operated
Franchisee invests in capital and manages daily operations under brand SOPs and quality audits.
Strength: Highest expansion speed
Consideration: Requires strict audit framework
FOCO
Franchise Owned, Company Operated
Franchisee funds unit capital while company manages operational control to preserve brand consistency.
Strength: Preserves operational quality
Consideration: Higher management overhead
COFO
Company Owned, Franchise Operated
Company owns outlet assets while an operating partner manages local execution under performance metrics.
Strength: Asset-backed security
Consideration: Requires contract governance
Master Franchise
Territory Exclusive Development
Master partner buys exclusive rights for a region or country and sub-franchises locally.
Strength: Fastest regional scale
Consideration: Requires high-capital master partner