Building a ₹100 Cr Franchise Network: Lessons from Wow! Momo’s Scaling Playbook

In this exclusive Founder Interview, Sagar Daryani shares how tight supply chain controls and standardized kitchen kiosks enabled rapid multi-city franchising.

Sagar Daryani

Sagar Daryani

Founder & CEO @ Wow! Momo Foods

VERIFIED FOUNDER STORY

Full Transcribed Interview

Q: How did you design the unit model for low-capex franchise partners?

We started with kiosk formats requiring minimal real estate footprint (150-200 sq.ft) in high footfall tech parks and metro stations. By centralizing prep in regional cloud kitchens, our franchisees focus purely on assembly, speed, and customer service.

Q: What is the most critical metric for a food franchise owner?

Same-store sales growth (SSSG) and waste percentage. If your daily food waste is below 2.5%, your margin stays protected even in high-rent locations.

Q: How do you maintain food taste consistency across 500+ outlets?

Centralized frozen batter and pre-portioned momo batches dispatched daily through cold-chain logistics. No raw prep happens inside the kiosk.

Key Growth Takeaways

• Centralized hub-and-spoke kitchen model reduces outlet capex by 40%. • Daily cold-chain logistics guarantees 100% taste consistency across states. • Target payback period for franchise partners set at 14-18 months.

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